Dyal and Partners is a planning and design firm based in Austin. We create brand identities, environments, environmental graphics, websites and related services for clients across the U.S and around the world. Herman Dyal, FAIA and Carla Fraser, MPA, SEED, established Dyal and Partners in 2009, following the split of fd2s, the firm that Dyal co-founded and led as CEO and Design Principal.

Our staff comes from the worlds of architecture, graphic design, industrial design, organization development and communications. We apply sound problem solving skills and thoughtful ideas with timeless design principles and contemporary methods to create solutions for our clients.

Portrait of Herman Ellis Dyal

Herman Ellis Dyal, FAIA

Founding Principal

Herman Ellis Dyal, FAIA is a design strategist, architect and graphic designer with more than 35 years of experience.

Prior to founding Dyal and Partners, Dyal was the Design Principal and CEO at fd2s—the firm that he founded in 1985. He began his architectural career as an architect with the New York office of Philip Johnson and with Skidmore Owings & Merrill in the Houston office.

In 2010, Dyal was elected to The College of Fellows of The American Institute of Architects. The Jury of Fellows cited his “notable contributions to the advancement of the profession of architecture.”

Dyal has served as a Visiting Artist at the University of Houston; a Visiting Critic at Rice University; and guest lecturer at several schools, universities and conferences. His work has received numerous awards and he has appeared in major design and architecture publications.

After serving on the Board of Directors of the Rice Design Alliance, Texas Fine Arts Association, and the Advisory Board of Junior League of Austin, Dyal continues to serve in his local community as a member of the AIGA Austin Advisory Committee and is the co-founder and a board member for Pecha Kucha Night Austin.

Portrait of Carla Fraser

Carla Fraser, MPA, SEED

Managing Principal

Dyal and Partners was co-founded and is co-led by Carla Fraser, an organizational strategist and engagement manager with more than 15 years of experience.

Prior to founding Dyal and Partners, Fraser was Organization Development Manager at Motorola, where she worked on a variety of internal projects. She was an Engagement Management Consultant for large teams while at Andersen Consulting—for both corporate and public sector clients. Earlier in her career she was involved in the public sector as a policy analyst and legislative consultant for a large law firm, and as a staffer in the Texas House of Representatives.

Fraser has been very active in non-profits, serving at the Board level and as a consultant on special projects, including Development Manager, Grant Writer and Program Director for a variety of non-profit, public sector and philanthropic organizations. She is a Board member of Art Alliance Austin and previously served as an officer on the Board of Directors of the Austin Habitat for Humanity.

Fraser is the co-founder of Pecha Kucha Night Austin and continues to serve on the board for the organization. She is also an alumnus of Leadership Austin Essential Class.

Portrait of Roy E. Watson

Roy E. Watson


Roy Watson is a multi-discipline designer with more than 20 years of experience. His breadth of experience includes the development of large master plans, building design, conceptual facility improvements and large-scale wayfinding initiatives.

Watson has been with Dyal and Partners since its inception and was named a Principal with the firm in 2013. His creative vision has enriched much of the work produced by the Dyal and Partners studio.

Prior to joining Dyal and Partners, Watson served as Creative Director at fd2s and was a Lead Design Coordinator at Pfluger Associates Architects.

Earlier in his career he was Director of Operations for the Marfa Foundation and enjoyed professional interactions with the Judd Estate and Chinati Foundation, both of Marfa Texas. Watson received public recognition when he was named a Finalist in the Texas State Cemetery 9/11 Memorial Design Competition.

Noted for his ability to quickly define solid design strategies, Watson is also a proficient illustrator who brings boundless enthusiasm to the design process.